VisitScotland is the national tourism organisation in Scotland and has a remit to promote economic growth through tourism. The organisation’s prime focus is marketing, partnerships and events.
EventScotland is a team within the Events Directorate at VisitScotland. EventScotland was set up in 2003 with the aim of strengthening and promoting Scotland’s events industry. The team at EventScotland led the development of the National Events Strategy, Scotland the Perfect Stage which sets out the mission ‘To develop, through a One Scotland approach, a strong and dynamic events industry producing a portfolio of events and festivals that delivers sustainable impact and international profile for Scotland.’
VisitScotland supports events through its EventScotland funding programmes. Since its inception in 2014, The Scottish Clan Event Fund has played a specific role in helping clans, clan societies and recognised families grow and develop their events activity.
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